Chaipani | Sayari Banerjee

top of page

Sayari Banerjee

Chaipani is a family business brand created for tea lovers. It aspires to be a premium home-grown brand that promotes sustainable living and authenticity of Black tea. In order to create a memorable sipping experience, the design was conceptualized to convey the product (clean, organic and classic) philosophy clearly. Also, attempting to preserve the family heritage and business.

Scope of work: Brand Strategy, Brand Identity, Packaging Design & 3D Renders

BRANDING ✦

The design is focused on maintaining the family heritage and business. Considering the audience we attempted to bring about a sensation of freshness in the consumers' mind.

The packaging is inspired by the hilly terrain and lush green tea gardens. The primary colour of green is a deliberate choice to convey the idea of product being natural and organic. Through the campaigns, we highlighted the major cause of poor living labour conditions of tea estate workers.

PACKAGING ✦

DIGITAL ASSETS ✦

PRINT DESIGN ✦

bottom of page