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The basic necessity of having a comfortable, safe and affordable period experience is still a dream for many. Baesic is revolutionizing the concept of menstrual hygiene products by providing thoughtful care. Menstruation is natural and so are their products. The project was in collaboration with writers, editors, photographers and marketing specialists.
Scope of work: Art Direction, Brand Strategy, Brand Identity, Packaging, Illustration & Website Design
Brand STRATEGY ✦
Periods are gender-inclusive. So is Period-care! Not all women have periods and not all who get periods are women! But most menstrual care products are predictably produced considering cis-women and marketed as feminine hygiene products.
Baesic is unfiltered. Baesic wants to encourage women to be confident and desires to emotionally connect with audience. Prioritizing comfort and warmth is our goal. Baesic's identity is inspired by the sensitive topic of periods. It aims to emerge as a respectful brand while being bold in the feminine care category. Brand archetype- Everyman
Brand IDENTITY ✦
PACKAGING DESIGN ✦
DIGITAL ASSETS ✦
Illustrations ✦
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