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AND is a leading Indian fashion brand, often a favourite in every millennial’s wardrobe today, the influence of Ochre & Black Private Limited transcends beyond borders. With over 900 points of sale in the country, the fashion house boasts of 235 exclusive brand stores and over 625 multi-brand large format stores today. The brand is a part of renowned fashion designer Anita Dongre's label.
Scope of work: Brand Identity Design, Brand Communications & UX Design
UX DESIGN ✦
AND Girl is a brand that reverberates an ode to owning your dreams and making an effortlessly cool statement.
Blending in easy-breezy silhouettes with the sophistication and effortlessness of AND, a new brand called AND Girl was launched for kids. Offering everything from clothes, accessories, to footwear — AND Girl keeps it cool, comfortable, and chic with every new collection.
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